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Crown’s electric forklifts are utilized routinely to safely move warehouse freight and resources. The company’s broad product line includes power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental responsibility and preservation remains at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its customers for many decades with their thought leadership and by exerting an extra effort in operations administration and environmental stewardship. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American town known as New Bremen, Ohio, USA. The business has developed from a one-room operation into an internationally distinguished company, currently considered to be the seventh biggest lift truck maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family company later on that year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke family to continue this position.
Crown in the beginning began with a small clientèle producing temperature controls that they manufactured for coal burning furnaces. The assembly of these control items took place in a former hardware store located in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s increasing interest in TV, Crown moved into the manufacture of antenna rotators. This product was used to improve television reception and image quality. The company’s successful move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide need for television antenna rotators.
History – 1950 to 1975
Crown soon diversified its manufacturing to bring in the repair of mechanical and electrical components for private and government use in the early 1950's. After a number of lucrative bids within a brief period of time, the company had developed a highly regarded business in this field.
With such adaptability and success, Crown was able to expand its production to embrace materials handling equipment. Crown started the manufacture of forklifts and lift vehicles in 1957. The organization believed the market needed a smaller line of superior quality forklifts. Crown immediately created an exceptional series of modern equipment and swiftly evolved into the most rapidly evolving material handling company with its assortment of products.
By 1966, Crown had ventured into the foreign material handling markets by opening up shop in Sydney, Australia. Sydney is at the moment a regional center of operations for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European marketplace by purchasing an Irish manufacturing facility from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown started their first London operation located nearby Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing lift trucks across Europe through independent sellers.
History – 1975 to Present
These days, Crown manufactures a massive fleet of electric lift trucks. The company’s dealer network, situated in key international markets, consists of both Crown-owned and independently-owned sellers. They are responsible for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national marketing support to all of their sellers and sales personnel. Crown dealers and sales personnel are trained in-house in various disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global sellers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
